My SEO Journey is a series where freelance entrepreneurs and creators share their honest SEO journey filled with failures and successes, and most importantly, proven results. Episode #37 features Usman Butt from RepairDesk .Usman Butt of repairdesk.co shares his SEO journeyHello, my name is Usman Butt and I am the Founder and CEO of RepairDesk, a mobile phone and computer repair shop management software. We created RepairDesk to provide a tool that supports the daily operation of a repair shop and reduces the repetitive tasks it has to perform.Our software is an all-in-one system that combines point of sale, ticketing and ordering, CRM, inventory management, integrated ordering, process automation, employee management and much more.Contents1 What is your story and how did you come up with the idea?2 Since launch, what has worked to attract more organic traffic?3 Did you learn anything particularly useful during your SEO journey?4 What is your SEO technical stack?5 Can you share your Link-Building efforts?6 What were the most influential books, podcasts or other resources?7 Where can we go to learn more?What is your story and how did you come up with the idea?RepairDesk was born out of necessity, a very personal necessity at that.After graduating from college, I held a few jobs before joining my brother at his repair shop and working with him there.
While working there, we encountered a lot of problems – customer tickets were always misplaced, inventory management was a mess, scheduling was always in conflict and it was all very frustrating.Having a degree 特殊数据库 in business and computer science, I always believed that computers made life easier, so I set out to find a system that would solve our problems. The only problem was that there were none! No software on the market at the time had the solutions we needed, so I did the only thing I could do – I built one myself.I assembled a team of co-workers who previously did website design and came up with a plan to create cell phone repair shop management software.A few months later we released our first version of RepairDesk and it was a really useful system.During the creation process, we signed up for an incubation program and got in touch with a few repair shop owners and business people, and they loved how the system worked. Before we knew it, we had customers who were willing to pay to use RepairDesk, well, the rest is history.
We had a successful repair shop system and started working on improving and expanding it full time.We haven't looked back since and it's been an amazing race so far.Since launch, what has worked to attract more organic traffic?In the beginning, we took the usual business approach – we talked to people and got them interested in our software. Over time, however, we needed something more to increase our traffic and get more leads.That's when I started building my marketing team, adding more content writers and SEO professionals to grow our audience. The process took a while, but we quickly started seeing really good organic traffic.My SEO expert followed the general practice of studying Google's algorithms and modeling our efforts accordingly.